The rule for every prompt: Give AI verified source
material, tell it what it must not invent, and require it to flag
missing facts. Treat the response as a working draft, not evidence.
Why most “best SEO prompts” produce generic copy
A clever instruction cannot replace business knowledge. If the model does not know what you actually do, where you work, how customers describe the problem, and what proof you can support, it fills the space with common patterns. The result may sound polished while saying very little.
The fix is not a longer magic prompt. Use a small source-of-truth packet, give the model one clear job at a time, and separate research, drafting, and verification into different steps.
Start with a verified business facts packet
Complete this once, store it somewhere your team controls, and update it when the business changes. Delete any field you cannot verify.
Foundation prompt
Business facts packet
You are helping with marketing for a real local service business.
Use only the verified facts below. BUSINESS NAME: [Real public
business name] PRIMARY LOCATION: [City, state] SERVICE AREA:
[Places genuinely served] CORE SERVICES: [Actual services]
SERVICES NOT OFFERED: [Important exclusions] CUSTOMER TYPES:
[Residential, commercial, or both] CONTACT AND HOURS: [Verified
details] CREDENTIALS: [Licenses, certifications, memberships you
can prove] DIFFERENTIATORS: [Factual reasons customers choose the
business] PROCESS: [What happens from first contact through
completion] COMMON QUESTIONS: [Real questions customers ask]
APPROVED PROOF: [Awards, years, project facts, review excerpts
with permission] VOICE: [Three to five traits and a short writing
sample] CALL TO ACTION: [The next action you want a reader to
take] Rules: 1. Do not invent facts, statistics, locations,
services, credentials, guarantees, prices, customer stories, or
review language. 2. If a needed fact is missing, write [NEEDS
OWNER INPUT]. 3. Separate factual claims from recommendations. 4.
Do not claim a ranking, outcome, or superlative unless it is
explicitly supported above. 5. Protect customer privacy and remove
personal details.
Research and planning prompts
Prompt 1
Turn customer questions into a content plan
Using the verified business facts packet and the customer
questions below, group the questions by customer decision stage:
urgent problem, comparing options, checking trust, preparing for
service, and aftercare. For each group, recommend: - one core
website page or section - one concise FAQ - one Google Business
Profile post idea - one useful social post Do not add a question
unless it follows directly from the supplied material. Label any
topic that needs expert confirmation. CUSTOMER QUESTIONS: [Paste
real calls, emails, estimate questions, and team notes]
Prompt 2
Review local search results without copying competitors
Analyze the supplied search-result notes and competitor page
excerpts as market research only. Identify: 1. Questions most
pages answer well. 2. Important customer questions they leave
unanswered. 3. Claims that appear repeatedly but need evidence. 4.
Opportunities for our page to be more useful through first-hand
process details, clearer pricing context, preparation steps, or
local proof. Do not copy wording, structure, headings, or unique
examples. Do not assume a competitor claim is true. End with five
questions I should answer from my own experience before drafting.
OUR VERIFIED FACTS: [Paste facts packet] SEARCH NOTES AND
EXCERPTS: [Paste notes]
Prompt 3
Create a service-page brief before writing
Create a content brief for a local service page about [SERVICE]
for customers in [REAL SERVICE AREA]. Use only the attached facts
and customer questions. Include: - the primary customer problem
and desired action - a plain-English page promise - recommended
section order - questions each section must answer - proof needed
from the owner - internal links to relevant services, guides,
contact, and pricing pages - three concise FAQ opportunities - a
list of unsupported claims to avoid Do not draft the page yet.
Mark missing information [NEEDS OWNER INPUT]. VERIFIED FACTS:
[Paste facts packet] CUSTOMER QUESTIONS: [Paste relevant
questions]
Writing and repurposing prompts
Prompt 4
Draft a useful local service page
Draft the service page from the approved brief and verified facts.
Writing rules: - Write for a local customer deciding whether to
call, not for an SEO checklist. - Use short paragraphs,
descriptive headings, and direct answers. - Explain what the
service includes, who it fits, what happens next, and any real
limitations. - Use the location naturally only where it helps the
reader. - Preserve the supplied voice and examples. - Do not
invent testimonials, projects, response times, prices, guarantees,
or local experience. - Insert [NEEDS OWNER INPUT] instead of
guessing. - End with a factual claims table showing each checkable
claim and its source from the facts packet. APPROVED BRIEF: [Paste
brief] VERIFIED FACTS: [Paste facts packet]
Prompt 5
Turn one real job into a GBP post
Turn the job notes below into one concise Google Business Profile
update. Structure: 1. The customer problem in plain language. 2.
What the team did, without exposing private information. 3. One
useful lesson or decision detail for a future customer. 4. A
natural next step. Keep it factual and conversational. Do not
invent the customer’s reaction, location, result, quote, timeline,
or technical details. Do not use hashtags or exaggerated claims.
If the notes are too thin, ask me three questions instead of
drafting. JOB NOTES: [Paste technician notes, approved photos, and
service details]
Prompt 6
Build answer-ready FAQs from real questions
Using only the verified source material, draft five FAQs for [PAGE
OR SERVICE]. For each FAQ: - use the question exactly as a
customer might ask it - answer directly in the first sentence -
add only the context needed to make a safe decision - mention
uncertainty, variables, or limits where appropriate - keep the
complete answer between 45 and 90 words Do not invent a price,
timeframe, legal requirement, warranty, guarantee, or outcome.
After the FAQs, list which answers need review by the business
owner or a licensed professional. SOURCE MATERIAL: [Paste facts,
policies, and real customer questions]
Prompt 7
Reply to a customer review without sounding robotic
Draft three short reply options to the customer review below.
Requirements: - professional, warm, and conversational -
acknowledge only details the reviewer made public - do not confirm
private customer, service, financial, or health information - do
not add keywords, promotions, excuses, or invented facts - for a
complaint, acknowledge the concern and move account-specific
discussion to a private channel - keep each option under 70 words
BUSINESS VOICE: [Paste voice notes] PUBLIC REVIEW: [Paste review]
Prompt 8
Repurpose a guide without cloning it everywhere
Repurpose the approved source article for four channels. Keep the
core facts consistent but adapt the job of each format. Create: 1.
One Google Business Profile post focused on a timely customer
decision. 2. One Facebook or Instagram caption built around a
practical example. 3. One LinkedIn post explaining the owner’s
judgment or process. 4. Three concise X posts, each useful on its
own. Do not copy the same opening across channels. Do not add new
claims or examples. Keep the supplied voice. For every output,
cite the paragraph or section of the source article that supports
it. APPROVED SOURCE ARTICLE: [Paste article]
Editing and verification prompts
Prompt 9
Run a claim and consistency audit
Audit the draft against the verified facts packet. Do not rewrite
yet. Return a table with these columns: - exact claim from the
draft - supported, unsupported, ambiguous, or outdated - source in
the facts packet - risk if published - owner question or
recommended correction Also flag: - location names not in the
verified service area - services not offered - unproved
superlatives or guarantees - inconsistent name, address, phone,
hours, price, or credentials - customer details that should be
removed - generic passages that add no decision value DRAFT:
[Paste draft] VERIFIED FACTS: [Paste facts packet]
Prompt 10
Make the draft sound like the owner
Edit the approved draft to better match the owner’s writing
samples. First, describe five observable voice traits from the
samples. Then edit for those traits while preserving every
approved fact and the page structure. Remove: - generic marketing
phrases - repeated conclusions - fake enthusiasm - unnecessary
jargon - claims that sound stronger than the evidence Do not
imitate verbal mistakes or invent personal stories. Show the five
most meaningful edits in a before-and-after table. OWNER WRITING
SAMPLES: [Paste two or three real emails, posts, or explanations]
APPROVED DRAFT: [Paste draft]
A safe five-step publishing workflow
- Collect: start with first-party facts, real customer questions, job notes, approved photos, policies, and owner explanations.
- Plan: ask for a brief or gap analysis before asking for polished copy.
- Draft: give the model a narrow job and require [NEEDS OWNER INPUT] instead of guesses.
- Verify: run the claim audit, check links and local facts, and have the right human review technical or regulated topics.
- Publish and measure: add internal links, metadata, schema where appropriate, a clear next action, and analytics tied to calls or inquiries.
Privacy rule: Do not paste customer names,
addresses, phone numbers, account details, medical information,
payment information, private communications, or confidential job
data into a general AI tool. Redact or summarize first, and follow
the tool and account settings approved for your business.
Three prompt habits that improve every output
- Ask for questions before answers. If source material is incomplete, have the model interview you rather than fill gaps.
- Request a claims table. Make factual sentences visible and traceable before you approve them.
- Separate jobs. Research, outline, draft, edit, and verify in distinct passes. One giant prompt makes errors harder to see.
Local SEO prompt FAQ
Can AI write local SEO content?
It can organize research and produce a useful first draft. A human still needs to verify facts, add first-hand experience, protect customer information, and approve the final copy.
What should I give AI before asking it to write?
Provide a verified facts packet with the business identity, service area, actual services, credentials, differentiators, process, questions, tone, prohibited claims, and approved source material.
Should AI create a page for every nearby city?
No. Publish a location page only when you genuinely serve that area and have distinct, helpful information or proof. Avoid thin pages that simply swap city names.
How do I stop AI from inventing facts?
Limit it to approved facts, instruct it to flag gaps instead of guessing, request a claims table, and verify every checkable statement against first-party sources before publishing.